Welcome to Willpower International

  • Personal & Self Development
  • Music 
  • Philanthropy 
  • Radio 
  • Distribution
  • Health & Wellness  
  • Music Tours | Feat. Beats & hooks

Advertiser of the month

We had fun taking the cast of All Eyez On Me to iHeart Radio

Thank you kindly to all of our friends & i Heart especially Rodney for making it happen for us! If you are a music recording artist looking for TRUE exposure

Text the word: artsit to 72727 and enter to win a live interview on a MAJOR platform! 

Willliam Edwards

Founder & CEO

Willpower International - Marketing & Branding  Personal & Self Development 


Rap27 Inc. - Technology & Music Distribution 

The Edwards Group 

 Edwards Realty Group

Partner of Shared Success

Years of experience with Tiffany Gaines learning label support, distribution, tours and budgets of all types.

Business Manager DJ Kutt Throat/ i Love My Plug

One of our Most recent success is Billboard placement for DJ Kutt Throat  Feat. Ralo "Run Dem Bands Up" new hit single.

Willpower Music Group

Universal Music Group/Ingrooves lifetime distribution deals are available for qualified artist. We also take pleasure in being able to position the artist to open up for A list talent. From marketing to distribution WMG is your one source solution.

Radio Personality

Currently waiting on green light for Atlanta based FM radio show 

Business Mentor

With the full understanding that one can not have more until one becomes more, we strive to teach individuals how to discover who they are rather than what they think they are. rf6b  It's not "what" it's" "who"...who are you? Remember , your business looks exactly like YOU. You are the face...so who are you? Not what are you. What is an emotion. Who are you? email me and share with me your number one goal in the 4 F's that affect us all...Faith  Family  Friends  & Finance.  Can't wait to hear from you! 


Click here for a success coach

Thank you Walmart for doing your part in our community

iLovemyPlug takes you into Jeezy's listening session

Just watch the video..lol Text the words: ilovemyPlug to 72727 if you are an artist or record label looking to advance in the music & entertainment industry.

Plan your holiday savings here. Click link below for rates

Welcome to Willpower International

4 steps to consider when starting a business or building a BRAND


How to Build a Brand

1. Determine your brand’s target audience.

The platform for building your brand, is to determine who your target market is that you’ll be focusing on.

You can’t be everything to everyone, right?

When brand building, keep in mind who exactly you are trying to reach. You’ll tailor your mission and message to meet their exact needs.

The key is to get specific. You must determine and figure out detailed behaviors and lifestyle of your consumers.

Here are a few examples:

  • single moms who work from home
  • tech-savvy early adopters
  • college students studying abroad
  • executive recruiting professionals


2. Define a brand mission statement.

Have you thought about your mission? In essence, you’ll have to craft a clear expression of what your company is most passionate about.

Before you can build a brand that your target audience trusts, you need to know what value your business provides.

The mission statement basically defines a purpose for existing. It will inform every other aspect of your brand building strategies.

Everything from your logo to your tagline, voice, message, and personality should reflect that mission.

3. Research brands within your industry niche.

You should never imitate exactly what the big brands are doing in your industry.

But, you should be aware of what they do well (or where they fail).

The goal is to differentiate from the competition. Convince a customer to purchase from you over them!

We’re always thinking about how to make a brand stand out. Don’t skip this step in the brand building process.

Research your main competitors or benchmark brands. Study how they have effectively, and ineffectively gone about building a brand name.

Creating a brand competitor research spreadsheet

Start by creating a brand competitor spreadsheet for comparison. You can use Google sheets, Excel, or even just a notebook. 

4. Outline the key qualities & benefits your brand offers.

There will always be brands with bigger budgets and more resources to command their industry.

Your products, services, and benefits belong solely to you.

You have to delve down deep and figure out what you offer, that no one else is offering.

Focus on the qualities and benefits that make your company branding unique.

Assuming you know exactly who your target audience is (see Step 1), give them a reason to choose your brand over another.

It’s important to note that this is not just a laundry list of POWER POINTS your product or services offer to the customer or client. Think about how you provide value that improves consumers’ lives (outcomes or results that are experienced).

Here are a few examples:

  • More authentic and transparent customer service
  • A better way to support productivity
  • Reducing costs with a more affordable option
  • Saving time on daily tasks

Apple is obviously not just another computer company. One of their key qualities is clean design, and a key benefit is ease of use.

From unique packaging to their announcement events, Apple always reminds customers that its products can be used right out of the box.

Do you remember Apple’s words back in 1997-2002? It was “Think Different“. This notion continues to exist, today.

Click link below to see our featured product of the month

Contact us today! 


Behind the scenes with DJ Kutt Throat /Ralo/ Young Dolph

...what else is there to say...

We are not hard to find

From the 30th floor to the streets - we cover it all

consulting For the past 13 years we have successfully taken artists, companies and individuals from all walks of life from obscurity to the spotlight of their choice. Yes we are a marketing and branding agency however, everything we do here @ Willpower International is done with a twist of personal & self development We have come to understand that you can not have more, until you truly become more. We are not here to effort. We are here to Attract. Yes we believe in hard work however, we we work harder on ourselves than we do on our job. This is how you  attract what's required for your advancement, you must truly understand your WHY..rather than focus on the HOW. We have discovered that Purpose trumps talent any day of the week. Since money makes us more of whatever we currently are, we like to focus our energy first and formost on the who. Who are you? Who are you becoming in pursuit of your dreams? Then we must ask the biggest question, is it ok? Is it truly ok with YOU, who you are becoming?  Marketing,branding, music, radio etc. all of that is great...but who are you becoming in pursuit of all of that...and is it really ok? Let Willpower International help you become more...not just get more. Learn how to get FROM THE DAY, rather than just go  THROUGH THE DAY. From the board rooms across America to the the streets, Welcome to Willpower International. 

Your  will,(desires & dreams) our resources (ability to execute). Let's get started today.

Award winning studio & engineers

Ask us how you can get into a live studio session with the hottest DJ'S,PRODUCERS & ENGINEERS in the industry for a reasonable price. 3 hour block sessions are available. Writing sessions are available.  Weekend shut in's are available. Send request to: williampower104.9boardmember@gmail.com 

Workshops, Label Luncheons and Power Players Breakfast of Champions

Are you looking for a place to get connected on a weekly/monthly basis? Consider attending our weekly or monthly events that are geared to help you discover your talents while you tap into resources that you can find no place else. Willpower International's POWER CIRCLE, POWER PLAYERS AND THE PURPOSE OF POWER are all platforms you may want to consider for your personal and business growth.


LIVE IN STUDIO  @ iLovemyPlug studios with my big brother the legend!


KISS 104.1 FM Atlanta's R&B / WSBTV STUDIOS

As I stand all the way in the back of the radio station studio I am amazed at how God opened those doors. To walk in WSBTV Studios/ Kiss 104.1 Atlanta's R&B station with a group of hip hop artist that are in a movie playting major roles was a sure blessing from above. Thank you to my mentor in broadcasting Mitch F. for making this possible with Art Terell.

Will- (right) blessed to be welcomed by I Heart media

Salute to E.T. over at i-Heart Radio for the in depth interview on my artist Christian Nelson on such short notice. Salute to the one and only DJ Scream as well for the words of wisdom. Did you MISS the interview with the cast of All Eyez On Me? Click link below for interview. 


Will- (right) Another day @ the office over looking Atlanta

Did you see the movie "All Eyez On ME"? Remember Suge Knight?  Thanks to my publicist Rodney for making this happen.

Ready for a Distribution deal with the largest label in the world?

Willpower Music Group is always keeping a eye out for fresh talent. Email us if you think you are ready for a worldwide distribution deal where you are able to release a single each month for life! williampower104.9boardmember@gmail.com

Will- (right) blessed to be with The real Freeway Ricky Ross on his book tour

What an amazing book tour Tiffany created for the legendary Freeway Ricky Ross. I was blessed & proud to have a part in the bigger movement of literacy & reading! 

FREE RALO! Yall KNOW the campaign

Thanks to my big brother & partner DJ Kutt Throat for keeping the big homie music circulating & movin in these streets. Shout out to our parnter for making the Billboard happen! Much Love Tiff! 

Check out how this car dealer used our 72727 technology

If you are a business owner of any kind you may want to watch this short video.